UGMAD Festival

“UGMAD FESTIVAL”, (“Uma Gamiton, Mag-uuma Atong Dayegon,”) is a farmers' festival celebrating a holiday for the farmers and acknowledging their noble contribution of being the backbone of the society. It is a month long convergence not limited to the farmers sector but also includes the fisherfolks and the livestock caretakers as well. The date of the activity shall be slated every first week of September until the third week of the same month in the major event areas of Tagum City.


The events that will be undertaken in this festival are focused on three major fields - crops, fishery and livestock. It is a showcase of the products produced through trade fair, competitions, cooking demos and technology presentations. It will commence with a thanksgiving Eucharistic celebration and culminate with recognition and awarding ceremony. It highlights the Carroza y Pintados de Carabao parade within the center thoroughfares of the city. Along the month stretched festivity will be an enriching input of fora and caucus series, farming technical demos and product presentations, sampling and giving away of farm supplies such as seeds, fertilizers, cropping aids and freebies. What makes it more exciting is the pampering and relaxation session intended solely for the farmers and their families.