MISSION
To set the trend in outstanding consumer service and continuing pursuit of global competitiveness by utilizing top-notch facilities, marketing strategies and systems designed to deliver high quality beauty and health products and business opportunities worldwide
VISION
To be a globally-recognized business organization adhering to the highest standards of excellence through systematic marketing strategies, top-notch facilities and application of unique distribution scheme of world-class beauty and health products
CORE VALUES : C. H. E. R. I. S. H.
Credibility
A company worth of trust; remaining true to its purpose of providing optimum opportunity to all
Honesty
A company that observes and practices fairness and ethics
Equality
A company that offers and upholds the rights and privileges of those under its sphere without discrimination and prejudice
Resiliency
A company that adapts to the transitions and demands of the modern age, yet maintaining focus on defined corporate directions and goals
Integrity
A company that is steadfast to its principles, morals and standards
Sincerity
A company that advocates consistency, truthfulness and authenticity
Humility
A company that accords due reverence and gratitude to the Lord Almighty; it does not destroy nor detest the reputation of fellow institutions
PHILOSOPHY
"Helping People is our Way of Life"