Virtusio PR International, Inc

We do publicity for Urbanears, Marshall, Coloud, Ballistic, NudeAudio, California Raisin Administrative Committee, Nimble TV, PBCOM, Xiaomi, California Milk Advisory Board, California Table Grapes & the US Potato Board among others.

Our Agency was organized in early 1989, when putting up a service company was not deemed to be the wisest thing to do. The new Cory Aquino administration had begun to face a lot of organized military opposition and the economy faced an uncertain future. We were not to be deterred, however: with very little capital and no clients, we set out and rather quickly attracted a set of clients, including Dunkin Donuts, Vitarich Corporation, Basic FCB, Pocketbell, PT&T, Planters Development Bank, the Cravings Group and others.

VPRI was a generalist, offering the full range of services, from corporate to consumer, and in later years evolved to integrated marketing and specialist areas such as IT, health care, technology, and crisis management. Over the years, VPRI has serviced leading corporations and brands, including Citibank, McDonald and 3M.

One area that VPRI has consistently made progress in is international public relations, servicing foreign brands in the Philippines and on assignment from other countries. It has also been active in international PR organizations, believing that PR has long ceased to be a domestic service. PR practice in the country has now to expand to foreign markets both for sustainability and to extend its influence.

VPRI looks to the future with a stronger confidence in the local market for PR but with its eye on the regional and international market as a source of meaningful growth.


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