SM Aura Premier

DESIGN & CONCEPT

SM Prime Holdings is at the forefront of sustainable design and energy efficiency; actively taking bold steps towards a cleaner and better environment for the future.

SM Prime’s latest shopping mall offering, SM Aura Premier, is designed to stand out from the neighboring buildings not only through visual aesthetics, but also with well-designed architectural and operational highlights for the enjoyment and convenience of customers, tenants, and employees alike.

The SM Aura Premier shopping experience is at its intuitive best – offering the brightest in global and local fashion, housing new flagship stores, and providing world-class service with the distinct SM touch, acclaimed in the retail