Serbenz Smart Loading Station

Mr. Cesar C. Pascual started his business in 1990 as CCP Rice Dealer catering various parts of Metro Manila and Cavite province. In 1995, he engaged in bakery business which distributes bread products in the City of Cabanatuan and nearby municipalities. In the year 2000, he ventured in manufacturing and distributing videoke machine in different parts of Nueva Ecija.

In May 2003 the SMART COMMUNICATIONS, INC. introduced the electronic loading. This time the SERBENZ LOADING STATION was established and became a provincial distributor. It also engaged in selling all SMART products and services.

From humble beginnings SERBENZ LOADING STATION became one of the provincial distributors of SMART COMMUNICATIONS, INC. in the region on October 18, 2008.