working with clients to discuss the images they require and how they want to use them;
seeking out appropriate photographic subjects and opportunities;
carrying out research and preparation for a shoot;
working in different locations and in different circumstances to get the right image;
using an extensive range of technical equipment, including cameras, lenses, lighting and specialist software;
communicating with photographic subjects, putting them at ease, encouraging them and directing them;
arranging still life objects, products, scenes, props and backgrounds;
liaising with other professionals, including graphic designers, writers, gallery managers, picture researchers, commissioning editors and art directors;
managing the processing and use of images, discussing technical problems, checking for quality and dealing with clients' concerns;
preparing proofs for approval;
compiling finished products for sale, such as albums and framed prints;
understanding traditional film and digital photography and keeping up to date with industry trends, developments and new techniques