Frostville Ice Candy started as a homebased micro- business in Gerona, Tarlac in June 2016. The owner, Rufino Mejia formulated the recipe and he and his wife, Tess, started marketing it from their home to nearby areas in Northern Luzon.
Their distribution system was to get stockists in big areas, who then cater to dealers and resellers in the area who retail the product to consumers, schools, businesses, and stores.
Barely a year later, Frostville Ice Candy has gained popularity and a huge and loyal following not only in Northern Luzon but also in NCR, South Luzon and even Palawan because of its excellent taste and creamy texture which set it apart from most of the typical ice candies in the market.
The company’s vision is to be a leading brand of Ice Candy not only in the Philippines but also internationally, and become a byword for quality.